29 Apr Chrome Hearts 101 – Guidebook For Fans and Newbies
What is Chrome Hearts and who is Richard Stark?
Chrome Hearts is a luxury biker silver and leather designer label. Founded by Richard Stark in 1989, Chrome Hearts as a brand has grown from strength to strength, moving into the international jewelry arena where it now successfully takes on established names such as Tiffany's in the Gothic silver jewelry niche market. Today, Chrome Hearts (sometimes also known as CH) stores can be found largely through the US, Asia and Europe. Within the United States, it has set up shop in Hawaii, California, New York.
Beyond the Atlantic, it has established boutiques in Hong Kong, Japan, Taiwan, the United Kingdom and France. The brand's flagstore store, which recently expanded to 7,000 square feet in gross floor area, sits proudly in the heart and womb of Asia's fashion capital: Tokyo's Aoyama district, where the brand powerhouse commands the adoration of thousands of Japanese silver fanatics, who throng its shop on a daily basis. Richard Stark's product line is vast and varied. Each boutique features clothing apparel, accessories, and even household peripheral and furniture. What remains closest to the hearts of all who love the brand though, remains the mainstay and backbone of the Chrome Hearts business: its sterling silver Gothic jewelry line of products, often known as biker jewelry or simply Gothic silver jewelry to fans and adherants to Gothic culture.
Richard Stark's History and Inspiration
As a once odd job worker who lived many years of a rugged lifestyle as a carpenter, leather seller and avid motorcyclist, founder Richard Stark was determined to fuse and express the various elements of his life in developing his brand. As such, Richard Stark's history (as an avid biker, a gifted carpenter and leather salesman) features compellingly through each product his brand has to offer.
Sterling Silver Biker Jewelry
Today, every CH boutique in the world is fitted with custom-made ebony cabinetry and sterling silver hardware as a testament to Richard Stark's history as a carpenter. Richard Stark's love affair with cycling culture though, expresses itself mainly through its sterling silver Gothic jewelry. Chrome Hearts sterling silver Gothic jewelry is characterized by bold, strongly daring, and often anarchistic designs, such as its trademark ring incorporating obscene and vulgar words and catchphrases. Despite the Gothic mood and vulgar themes underlying CH jewelry, its sterling silver biker jewelry line is anything but gaudy, distasteful or base. On the contrary, Richard Stark's biker jewelry is exceptionally well detailed and skillfully crafted from pure sterling silver. Each design is unique in its beauty, appearance and individuality, making each purchase the start of an enduring love affair between buyer and item.
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